Snoop Dogg has created a viral green screen video initiative “Celebrity Twizzles” by calling out different celebrities on Twitter.
LOS ANGELES, CA (August 12, 2010) – Launching a new marketing initiative, Snoop Dogg and his management team Stampede Management have created a series of green screen viral videos, in which Snoop has reached out to an array of celebrities via Twitter (www.Twitter.com/SnoopDogg). Released between August 5th and August 12th 2010, the videos included shout-outs to Britney Spears, Al Gore, Kevin Smith, Martha Stewart, Weird Al Yankovic, MC Hammer, Shaquille O’Neal, Justin Bieber, Kim Kardashian, John Mayer and Ashton Kutcher. Each video was disseminated through Snoop Dogg’s Twitter account to the corresponding celebrity Twitter account, by linking the specific viral video for them to see.
“Snoop’s online audience is massive. We have been developing ideas that would turn that audience into a network. We want to entertain them with consistent content and Twitter is the perfect gateway,” said Nicholas Adler, Director of Branding at Stampede Management. “Snoop’s first goal is to entertain his fans and consumers; the promotional element just easily follows.”
“Celebrity Twizzles” were established to create an organic online buzz about Snoop Dogg’s new role as Priority Records’ Chairman, as well as the “U.S.D.A.” (“Uncut Snoop Dogg Approved”) reissued CD series and his compilation albums (Snoop Dogg Presents: The West Coast Blueprint and Snoop Dogg Presents: My #1 Priority) that he has been working on for the past year.
“Everyday I see new opportunities unfolding online and I have to stay ahead of the game,” said Snoop Dogg. “Watch out Old Spice, my Twitter game is on fire and I have been doing this long before you.”
Snoop Dogg’s YouTube Channel (www.YouTube.com/WestFestTV) has become one of the most viewed YouTube channels to date.
Check out Snoop Dogg’s “Celebrity Twizzle” videos below:
Snoop Dogg @ Kim Kardashian http://bit.ly/91MLew
Snoop Dogg @ Justin Bieber http://bit.ly/ahWPX4
Snoop Dogg @ Kevin Smith http://bit.ly/co0etG
Snoop Dogg @ Al Gore http://bit.ly/bFnC6A
Snoop Dogg @ Weird Al Yankovic http://bit.ly/a7TUde
Snoop Dogg @ Shaquille O’Neal http://bit.ly/bIaFkk
Snoop Dogg @ MC Hammer http://bit.ly/deUVaA
Snoop Dogg @ Britney Spears http://bit.ly/9zWonp
Snoop Dogg @ John Mayer http://bit.ly/9DsnHw