Technics [turntables + accessories]: ENDING PRODUCTION (official statement)

Almost a year ago, this was a HUGE talk among DJs from all over the country that started as a rumor. Now, finally, there’s clarification: the famous Technics will no longer be manufactured, and that they will slow the process of production, due to ‘challenges in the marketplace’.

“Panasonic decided to end production mainly due to a decline in demand for these analog products and also the growing difficulty of procuring key analog components necessary to sustain production,” the company said in statement issued to The Tokyo Reporter.

“I’ve been using these products for around 20 years and rarely suffered a breakdown,” explained Sunaga, who is a club DJ, spinning jazz up and down Japan, and the author of “I’ll Take That Record!” — a chronicle of a three-year vinyl-buying spree. “This type of excellence is something not seen globally, and I think the fact that one doesn’t need to purchase subsequent models as being the reason for forcing the move.”

But even if turntable manufacturers targeting top DJs continue to shrink their output, Sunaga sees those who prefer analog today as being too obsessed with the format to allow it to become extinct. “I don’t think analog users will lose interest,” he said.

Regarding the Technics brand itself, nothing has been decided other than the discontinuation of the mentioned products, the statement said. [read more]

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